Some commercials target women by suggesting that white snus offers a discreet “clean” way to feel the benefits of a nicotine ...

Painful inflammation that takes months or up to a year to heal—this can be seen in the mouth after using white snus.

Worse, the ulcers from tobacco-free “white snus” - currently the only form legal in the UK - seem to last even longer than those from traditional brown tobacco-based versions, popular in Sweden.

Painful inflammation that takes months or up to a year to heal – this can be seen in the mouth after using white snus.