In the ever-evolving landscape of luxury marketing, brands are increasingly leveraging creativity, cultural relevance, and ...

However, LaoPu’s luxury positioning and fixed-price strategy — similar to global brands like Cartier and Tiffany — have helped it buck the trend. While traditional gold jewelry consumption fell 26.7% ...

Despite Moutai’s projected 15% revenue growth, the luxury spirits industry grapples with price declines, changing tastes, and ...

South Korean tourists are flocking to Shanghai, drawn by its visa-free travel policy, luxury offerings, and cultural ...

Partnerships, a cautious retail strategy, and social media marketing are keys for overseas independent designers looking to ...

Nanjing mall’s jazz-themed washroom continues the successful viral marketing strategy that has helped drive sales growth.

Community-centered events and nostalgia-driven experiences are set to define China’s sports and fitness culture this year.

WeChat’s new feature streamlines social commerce, empowering brands to tap into China’s booming gifting economy.

With client loyalty plummeting worldwide, luxury brands must stand out from the sea of sameness by crafting client-centric ...

Traditional masculine jewelry implies gothic rings or rapper-inspired chains, but for China's cohort of Gen-Z, those style ...

From artisanal gold to tarot cards, China’s educated urban women are driving a new era of thoughtful luxury consumption.