Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...

Ketchup Currency” includes a casino-inspired microsite where consumers can scan their spare ketchup packets to earn a coupon for Hellmann’s mayo.

Forward-thinking brands are turning to non-traditional media solutions to expand their marketing campaigns to reach a larger ...

Obstructed Brews” invites consumers to share a photo of their obstructed view at a baseball game for the chance to win a cash ...

The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase ...

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product ...

In product-focused ads, the Edgewell brand stays true to its tradition of showing women’s lives in a way that transcends ...