By respecting their roots as they evolve, businesses are learning to embrace their heritage while appealing to a national ...

With hybrid work policies being questioned, the rollback of flexibility and poor return to work practices, are mothers being ...

Underwear brand Bonds’ ubiquity in Australia will only serve to make it more coveted elsewhere, just like Budweiser and Mini ...

The travel trade association’s longstanding campaign focused on building confidence has helped it boost trust, while its use ...

From the industry failing working mums to marketers’ concerns over their lack of AI expertise, it’s been a busy week. Here is ...

AI – the deus ex machina of modern marketing, swooping in with promises of limitless efficiency, omnipotent personalisation, ...

The International Accounting Standards Board is undertaking a review into how intangible assets, like brands, are treated.

While the government has reaffirmed its view that brand advertising not depicting product should be exempt from restrictions, ...

Tesco says it is “committed to keep winning with customers” and enhancing its value proposition, leaning into Clubcard growth ...

Unsurprisingly, considering the importance of video on social platforms, more than half of brands (57%) are increasing their ...

John Lewis is launching a new bi-annual publication, Foundation, and its biggest home campaign since 2021 as it looks to grow ...

Dishoom is known for two things: fabulous food and its matka game of chance. More than a mere PR trick, this offer is ...