If you’ve heard of Bluesky, you’ve probably heard of it as a clone of Twitter where liberals can take refuge. But under the hood it’s structured fundamentally differently—in a way that could point us to a healthier internet for everyone, regardless of politics or identity.

As its user base has grown nearly exponentially during 2024, Bluesky has been heavily ramping up its investment into manual content moderation.

The new organization wants to build on the open-source, user-defined model of the increasingly popular platform Bluesky, in case it, too, comes under the control of a billionaire owner.

Free Our Feeds, which includes support from the Mozilla Foundation, is working with Bluesky to make sure the open source social media landscape is robust — even if it means more competition for Bluesky itself.

Whenever Meta is embroiled in controversy, people rush to boycott Facebook. But its other flagship property, Instagram, often seems to dodge the backlash.

Since Elon Musk bought Twitter for $44 billion and turned it into X, the biggest beneficiary of the ensuing exodus of mostly left-leaning users has been Meta. Its rival offering, Threads, has attracted some 300 million users, far outpacing alternatives such as Bluesky and Mastodon.

Considering that budget is also a concern, one way to lower risk is to partner with micro-influencers, including those on local and regional levels. And don’t forget about your own team. Employee brand ambassadors can bring a level of authenticity to your brand persona that speaks to potential customers on both the B2C and B2B sides.

The initiative, Free Our Feeds, aims to protect Bluesky’s underlying technology, the AT Protocol, and leverage it to create an open social media ecosystem that can’t be controlled by a single company or billionaires,

Bluesky, a famous competitor to Elon Musk's X, has introduced new features for its app that shows vertical videos like TikTok.

In the past year, we've seen many creatives moving from long-established social media platforms like Facebook, Instagram and X (formerly Twitter) to emerging networks such as BlueSky and Threads. And with TikTok's US fate also in the balance, there's never been a better time to look at all of those Twitter alternatives.

Bluesky is the latest app users are flocking to in an effort to replace X. We answer all your questions about the social network.

Love Bluesky, but wish you had an Instagram alternative too? See how the Flashes app may be exactly what you need.