TikTok’s future in the U.S. remains uncertain, and both creators and brands are bracing for impact. According to CNBC, a ban could mean a $1.3 billion loss in small business and creator revenue within just one month.

As the clock ticks down on TikTok's 75-day reprieve from divesting from its Chinese owners or being banned in the United States, several contenders are in the running. Musk has criticized the potential ban,

Though the TikTok Ban lasted less than 24 hours, content creators and influencers have been pushed to consider other social media platforms outside of TikTok.

Search data shows Americans are exploring TikTok alternatives and workarounds, but struggling to find satisfactory replacements.

Whether you’re a casual user or a dedicated creator, the possibility of TikTok shutting down in the U.S. raises many questions.

Livvy Dunne cracked a joke at her own expense as a TikTok ban that could impact her $9.5million fortune came into effect. The app stopped working in the US late on Saturday, shortly before a

Business owners who rely on social media for sales say navigating the current environment of uncertainty around key social media platforms is difficult.

Whether TikTok stays with Perplexity AI's backing or goes, without that juicy algorithm ByteDance doesn’t seem willing to part with, the app won't ever be the same.