From Stowe to Switzerland, Vail Resorts transformed skiing. Now, on one of the busiest ski weekends of the year, customers are pushing back.

Vail Resorts issued its annual early season update to investors on Thursday, reporting that season-to-date total skier visits through Jan. 5

Attorney Daniel Tarpey expects it to be an “arduous” and “long procedural fight.” He and co-counsel have to prove there are enough skiers that may have been harmed in the same way during Park City Mountain’s recent strike to justify class action.

Despite fewer overall visitors and a strike, higher pass prices allowed Vail Resorts to increase its 2024/2025 season lift revenue.

The information, shared in a news release from Vail Resorts, comes only a few short days after the widely-publicized Park City Mountain patrol strike.

Vail Resorts says it will offer a discount on next year's pass to anyone who skied or snowboarded at Park City Mountain during the patrol strike between Dec. 27 and Jan. 8.

Vail Resorts, which faced backlash over a Park City ski patrol strike, gets hate from locals and ski bums over the corporatization of skiing.

The strike at Vail Resort's largest U.S. ski property lasted nearly two weeks and shined a spotlight on the growing union.

Across the internet, skiers and snowboarders swore off buying an Epic Pass and Vail Resorts (MTN) stock after Park City Mountain buckled under the weight of the holiday crush, a storm and a ski patrol and safety worker strike.

If you want to run a travel-and-leisure company, you darn well better give the experience that you’re advertising.”

In case you were too busy skiing, or playing pool, or participating in a chess tournament, or scoffing chocolate truffles while binge