With 2.8 million followers across Instagram, TikTok, and X, he’s a marketing juggernaut. His NIL valuation recently climbed to $6.2 million, making him the most valuable player in college football.

Outgoing Boise State offensive coordinator Dirk Koetter posted a lengthy letter to Broncos fans on his Facebook page Thursday ...

Newcastle United has beaten Manchester United 2-nil this morning in the English Premier League match . This is only the ...

Given Hunter only has one game remaining with the Buffs before heading to the NFL, this is more of an endorsement deal than a typical NIL contract. On3.com projects Hunter as the No. 2 NIL earner ...

College football’s more professionalized era arrives in July, and historic powerhouses like Ohio State and Texas could lose ...

Newcastle United has beaten Manchester United 2-nil this morning in the English Premier League match . This is only the second time for Newcastle since 1972 to condemn their hosts a third straight ...

New Zealand have won the second T20 cricket match of the three-game series against Sri Lanka by 45 runs to take an unassailable 2-nil lead The Black Caps posting 186 for five - Jacob Duffy took ...

Even though million-dollar deals generate headlines, most college athletes aren’t getting rich off their NIL deal. According ...

The six plaintiffs allege that Hamilton promised each of them $250,000 in NIL payments from the coach’s “business partners.” ...

Passenger rail’s return, big changes on the sports scene and a significant storm anniversary will be among the biggest South ...