Previous to Allstate, the Sugar Bowl has also been sponsored by Nokia (1996–2006) and USF&G Financial Services (1988–1995). For broadcasting, ESPN holds the rights to air the Sugar Bowl.

Renowned for its resilience post-Hurricane Katrina in 2005, the Superdome briefly relinquished the Sugar Bowl to the Georgia Dome in 2006. Since 2007, Allstate's sponsorship has adorned the event ...

New Orleans Police Department Superintendent Anne Kirkpatrick said Thursday security for the Sugar Bowl will be beefed up to Super Bowl levels in the wake of a terror ...