Adidas’s Best-Selling Shoe Ever Just Got Really Cheap
After Haillet retired, Adidas rebranded the shoe around the American player Stan Smith, who helped popularize it within the ...
Candace Parker Signs Kaleena Smith As First High Schooler With Adidas NIL Deal
Ontario Christian High School sophomore Kaleena Smith becomes the first high school player to sign NIL with adidas.
James Harden's Wine-Flavored Adidas Sneakers Out Now
Los Angeles Clippers guard James Harden's eighth signature adidas sneaker is available now in the "Red Blend" colorway for ...
5-Star WCBB Prospect Kaleena Smith Lands Historic Adidas NIL Contract at 16 Years Old
Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...
Adidas signs first NIL deal with girls' high school basketball player
While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...
Foot Locker Launches Holiday Campaign With NBA Stars Anthony Edwards and LaMelo Ball
Foot Locker has recently pushed more deeply into the basketball category, leveraging partnerships with brands like Nike and ...
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Cooper Flagg Challenges ‘Status Quo' With New Balance Deal
Cooper Flagg trots around at Duke University as a once-in-a-decade talent. The 17-year-old isn't the first five-star prospect and projected NBA star to arrive on campus with great fanfare. But he's ...