After Haillet retired, Adidas rebranded the shoe around the American player Stan Smith, who helped popularize it within the ...

Ontario Christian High School sophomore Kaleena Smith becomes the first high school player to sign NIL with adidas.

Los Angeles Clippers guard James Harden's eighth signature adidas sneaker is available now in the "Red Blend" colorway for ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

Foot Locker has recently pushed more deeply into the basketball category, leveraging partnerships with brands like Nike and ...

Candace Parker's relationship with Adidas is one that has grown stronger over time. The post Candace Parker Protects Adidas’ ...

Caitlin Clark changed NCAA women’s basketball forever and became the biggest name in the WNBA. So replacing the former Iowa ...

A thoughtful young learner had the online community praising his parents for how they raised him after he took his money and bought school shoes for his friend.

Adidas ended its partnership with the 47-year-old rap mogul in October 2022 ... Adidas still had approximately $1.3 billion of unsold Yeezy shoes and merchandise. In 2023, the company started ...

Adidas have signed a teenage sprinting sensation ... Gout’s coach at Ipswich Grammar School, Diane Sheppard, has also discussed her first thoughts about the highly-rated athlete.