In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

If you're thinking about new kicks for the new season, you can't go wrong with these timeless, versatile styles.

Adidas has been on fire as of late with incredible promos on top sneakers all month long. But the brand just went live with ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Danny Lawhorn Jr., who once coached in the Bria Holmes Elite Girls Basketball Program, was to be sentenced Thursday for ...

If you also want a simple white sneaker with no excessive embroidery and design, Nike’s Air Force 1 is your best bet. It has ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

NewsVoir New Delhi [India], November 14: adidas, a global leader in the sporting goods industry, has announced a new ...

We've rounded up the best Black Friday and Cyber Monday fitness and wellness deals, including exercise equipment, workout ...