Today on Commotion, futurist and former model Sinead Bovell reacts to the news, and talks about some of the labour concerns around using AI in the fashion industry. You can listen to the full ...

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad campaign.

Fashion brands are using virtual models to showcase its clothing. Some say it’s the future of fashion, others think it’s bad for real people. Here's what you need to know.

In this op-ed Teen Vogue's Style Director Alyssa Hardy explores why the use of AI fashion models is getting a mixed reaction in the industry. The response has been expectedly mixed. While some AI ...

This article delves into the implications of AI adoption in fashion, the ethical dilemmas it presents, and the future of modeling in a technology-driven landscape. The announcement from H&M about ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...

Sign up for the best picks from our travel, fashion and lifestyle writers. H&M has revealed plans to use AI to create digital versions of 30 real life models to use ...

"We are curious to explore how to showcase our fashion in ... Swedish tech firm Uncut to bring these AI models to life, reflecting a broader trend among fashion brands like Levi Strauss & Co ...