The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad campaign.

“We can easily create digital models of any type, any ethnicity, any body type — anything you want,” says Cyril Foiret, ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

The second phase of the Global Sources Hong Kong Shows opened today at AsiaWorld-Expo, running from April 18 to 21. The ...

H&M plans to use AI to create digital 'twins' of 30 models for marketing ... “We are excited to explore new and creative ways to showcase our fashion while embracing the advantages of cutting ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, PRWeek asks if it's a good idea, and what it might mean for creative campaigns.

"We are curious to explore how to showcase our fashion in new creative ways ... Levi's said in 2023 that it would trial the use of AI-generated model images as a way to "increase diversity".

"We are curious to explore how to showcase our fashion in ... Swedish tech firm Uncut to bring these AI models to life, reflecting a broader trend among fashion brands like Levi Strauss & Co ...

H&M, a giant in the fashion industry, just announced that it will use AI-generated versions of its models. According to ... “We are curious to explore how to showcase our fashion in new creative ...

Moreover, the integration of online and offline (O2O) services will be strengthened by leveraging the extensive data and cutting-edge AI technology ... overseas expansion models are transitioning ...