Apple’s AR glasses are set to redefine augmented reality with affordability, iPhone integration, and practical features for ...

Understanding these trends isn’t just about having a competitive edge — it’s about preparing for the transformation that AR will bring to manufacturing workflows.

As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in ...

Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, ...

Apple is reportedly working on augmented reality glasses to rival Meta’s offerings, with a focus on affordability and ...

Apple and Google know that smart glasses will replace the smartphone as the main device people use the most, according to ...

In fact, according to Bloomberg’s Mark Gurman, a longtime Apple reporter with deep connections inside the company, Cook is ...

Google's unnamed XR glasses include a display and AI connectivity, but we have no idea if Google will ever release it.

The fabled Apple Glass continues to be in development, with augmented reality glasses still a top priority for CEO Tim Cook ...

Apple is said to be working on a pair of AR (augmented reality) glasses, intending to launch them ahead of Meta’s competing ...