You know Barbie, right? No matter how old you are, you’ve likely owned the doll at some point or known someone who has. Since ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Mattel, one of the world's largest toy manufacturers and known for Barbie dolls and "Hot Wheels" toy cars, wants to launch AI ...

Find the full live-action cast of How To Train Your Dragon (2025) alongside their animated and voice cast counterparts.

The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

(Reuters) -Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its ...

We're all Barbie girls, living in Barbie the Movie's marketing world. Check out some of the countless Barbie brand collaborations out there today. The iconic Barbie franchise is about to step off ...