“The millennial mom is a small part of our consumer base,” concedes Evelyn Mazzocco, head of the Barbie brand, “but we recognize she’s the future.” Part 2 The board behind Mazzocco’s ...

Take a look at some of the best outfits from the film, so far Kelsie Gibson is the SEO Editor of PEOPLE. She has been working at PEOPLE since 2021. She was formerly at POPSUGAR, Bustle, Tiger Beat ...

If you want to get the Lunar New Year Barbie 2025, all you have to do is head over to the official Mattel Creations website ...

Senior Vice President of Barbie and Global Head of Dolls at Mattel. Berger continued, “Thirty years after the release of her iconic debut single, ‘Back and Forth,’ we invite fans to ...

She's beloved by kids, even if they chop her hair, color her face and tear off her head. She's Barbie: The doll that's launched the imaginations of millions of girls − and maybe as many think ...

The Barbie logo is displayed on the dial, as is the Barbie head silhouette. What makes the Carlie Barbie watch so exciting is its interchangeable strap and chevron topring, inspired by Barbie’s ...

senior vice president of Barbie and the global head of dolls at Mattel, said in a news release. "Recognizing that only 22% of artists across music charts are female, the Barbie Musical Artist doll ...

It’s time to break out the pink, cue the nostalgia, and channel your inner icon - National Barbie Day is almost here. Barbie has been around forever, and she’s not going anywhere anytime soon.

“One of the greatest tools that a girl can have is the support and encouragement of her peers,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel.