From Sephora embracing its status as a Gen Alpha “playground” to Coach’s Gen Z-focused store concept, retailers are leaning ...

Abhishek and Abhinandan Lodha have resolved their dispute over the 'Lodha' and 'Lodha Group' brand names, with Macrotech Developers, led by Abhishek, retaining ownership. The Bombay High Court had ...

I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock ...

The company has damaged the brand power of its namesake flagship by doing the rebrand,” Seeking Alpha analyst group Quipus Capital said earlier this year. And although at $2 per share ...

Google's ad tech monopoly has been ruled illegal by a federal judge. Learn how this ruling may affect publishers and advertisers. Federal judge rules Google illegally monopolized digital ...

The best women's basics clothing brands are — or, should be — the foundation of your wardrobe. When you have a few simple pieces you love, getting dressed in the morning is much easier.

Their journey began in the Group Stage, where they were placed in Group A alongside five other heavyweights such as Indonesia's Bigetron Alpha and Turkey's Papara SuperMassive. Only the top three ...

You're already losing if you think branding is your logo and positioning is your tagline. I've seen it a hundred times. A business hires a designer, gets a slick new logo, slaps it on some business ...

Logos are one of the most vital elements of a fashion brand's identity. A good logo encapsulates everything a brand stands for – its personality, values, and aesthetic. For fashion companies, the logo ...

The brand, a fast-growing light beer in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.