Kenny Chesney’s Blue Chair Bay Rum Brand Acquired by Next Century Spirits
Kenny Chesney's Blue Chair Bay Rum has been acquired by Next Century Spirits, though the singer will continue to play an ...
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Next Century Spirits acquires Blue Chair Bay Rum
The move, Next Century Spirits said, was "key" as it looks to grow "its presence into the premium rum category".
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Next Century Spirits expands portfolio with Blue Chair Bay Rum acquisition
Next Century Spirits (NCS), a North Carolina-based distilled spirits company, has acquired Blue Chair Bay Rum, a move aimed at enhancing its footprint in the premium rum segment. This acquisition ...
Drinks7d
Next Century Spirits acquires Blue Chair Bay Rum
Blue Chair Bay Rum by Kenny Chesney. Credit: Next Century Spirits. US group Next Century Spirits (NCS) has scooped up rum producer Blue Chair Bay Rum. The move, NCS said was “key” as it looks to grow ...
Game-Changing Partnership or Recipe for Failure: How To Win With Celebrity Brands
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Next Century Spirits Joins Forces with Kenny Chesney Via the Acquisition of Blue Chair Bay Rum®
ZEBULON, N.C., March 11, 2025 /PRNewswire/ -- Next Century Spirits (NCS) announces the acquisition of Blue Chair Bay Rum, a key move in expanding its presence into the premium rum category.