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With the resurgence of 2000s nostalgia and modern boho ... "It" girl style sensibility of the early 2000s, but also merges its throwback approach with an eye toward contemporary swimwear trends.
Of course, the boho-chic ethos has had its moments over the last few decades. It was the look of choice for cool girls like Sienna Miller and the Olsen twins in the early-to-mid aughts.