Steps to write your brand-building book. Let’s now look at how to do it. Writing a book is a significant undertaking, but with the right approach, it can be an incredibly rewarding experience.

The origin of the world is laid out in the biblical Book of Genesis. And so it unfolds with the other Genesis — South Korea's upstart luxury brand. Genesis has its own book of Genesis — literally.

“It’s a good reflection of the essence of who we are,” the executive said. “Puig, Home of Creativity” was fashioned to ...

(As legend has it, the best brand book ever was for Nike, which simply said on one page: “Don’t F with the swoosh.”) So, it’s time to burn your brand book and do this instead: 1.

Find Your Next Book Thrillers N.Y.C. Literary Guide Nonfiction Summer Preview Advertisement Supported by nonfiction For her new book, “Salvage,” the Trinidadian-born writer Dionne Brand ...