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In a shaky economy, the most potent currency is how you make people feel. Here's how Apple stays top of mind for thrifty consumers.
But how can businesses effectively balance these elements without compromising their brand identity? The answer lies in ...
Explore Hispanics’ evolving identities and actionable Group Traits in our 2025 Hispanic Consumer Focus, featuring unique ...
Cynthia Johnson, a sought-after expert, discusses the importance for emerging adults to actively develop their personal ...
Brand consistency across platforms is more than just matching colors—it’s about building trust and recognition every time.
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