In a shaky economy, the most potent currency is how you make people feel. Here's how Apple stays top of mind for thrifty consumers.

But how can businesses effectively balance these elements without compromising their brand identity? The answer lies in ...

Explore Hispanics’ evolving identities and actionable Group Traits in our 2025 Hispanic Consumer Focus, featuring unique ...

Cynthia Johnson, a sought-after expert, discusses the importance for emerging adults to actively develop their personal ...

Brand consistency across platforms is more than just matching colors—it’s about building trust and recognition every time.

Tanner PrimeAsia has announced a new brand identity, including a new logo, in response to an “evolving global leather industry”. “This rebranding represents our promise – a promise to our customers, ...

Integrated communications agency Ruder Finn Atteline has released a fresh brand identity and newly designed logo as it complete a decade of operations in the region. Aligning with its global ‘What’s ...

Hospitality company, Splendid Hospitality Group (SHG), has revealed a new brand identity and corporate website ahead of continued expansion, with a strong pipeline of properties being launched and ...

“The Masked Singer” is a very different kind of reality show from “The Real Housewives of Beverly Hills.” But for Erika Jayne — unmasked as Yorkie on Wednesday night’s edition of Fox ...