Just when marketers thought they'd mastered social media marketing—creating and monitoring tweets, posts, and links—now the social Web is morphing again. Today, social networks are all about images.

Like your brand identity, your target audiences have most likely already been defined as part of your business strategy ... including images, videos, reels, live appearances or longer-form ...

“While brands around the world strive to create ads ... spanning the company’s early days in the 1980s through the present. The images are simple and design-focused, less advertisements ...

AI doesn't just steal the insights; it masters the execution techniques that bring those insights to life, brand expert Allen ...

Is having a flexible brand strategy possible? I’ve always known it to be, and experts often agree. However, I’ve wondered: what does it really mean to have a flexible brand strategy ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Her company, Ironclad Brand Strategy, helps companies build the kind of brand that "differentiates your business in an enduring ...

But what many of them boil down to is its ability to turn problems into brand-strengthening solutions. Its free refill policy is an example of just that. To create a buzzy café bursting with ...