Its international brands include Lucky Strike, Kool, and Pall Mall, but it's also the name behind U.S. brands like Newport and Camel ... The coffee house business is no exception. Then there's ...

Brian Niccol, the chief executive and chairman of Starbucks (SBUX), lives in California – over 1,000 miles away from ...

Since Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back to the company's stores and reverse slumping sales. He has vowed to ...

Starbucks is updating its uniform policy, emphasizing the appearance of its recognizable “green aprons” as part of CEO Brian Niccol’s broader plans to revive the slumping brand. Beginning ...

In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to return the chain to its roots. “Imagine coffeehouses that ...