Could a $300 hairbrush ever be worth it? A Vogue writer looks back on her 25-year-long relationship with her hairbrush.

Brow pencils offer the simplest way to fill and shape your brows or even darken them if desired,” explains Elaina Badro, a ...

If you search “lip combos” on YouTube or TikTok, chances are every video will have a common denominator: lip liner. And not just any lip liner; many of these videos feature lip liners in deep, dark ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

After wrapping up her part-time job as an English tutor at a hagwon—a Korean cram school—Jeehoo rushed to the subway. Ordinarily, the trip from her workplace to the National Assembly building ...

I realized the makeup I was previously using was breaking me out so I threw it away and purchased this primer with a powder ...

The one consistency to a ‘no make-up’ make-up look though, is pore-less, perfect-looking skin. From the best products for ...

“Using a serum, moisturiser and face mask will help hydrate your skin, smooth its texture, and leave your face feeling soft,” says Boots beauty specialist Leanna Zaman. “Once you’ve prepped your skin, ...

As it turns out, I might be. I scrolled through Amazon’s beauty and personal care bestsellers list the other day, and was pretty surprised by what I found. Tons of shoppers are flocking to products I ...

You should change the pads every 48 hours, and note that they do not work on moles, birthmarks, warts with hair growing from them, genital warts, or facial warts. The brand notes that you should not ...

A snail mucin serum that’s gone viral for it’s ability to hydrate and transform troubled skin. • The Grande cosmetics brow-enhancing serum that can help grow fuller, healthier-looking eyebrows. • A ...