Cambridge Audio has been crafting audio gear in London since 1968, building a solid reputation for connecting people to the power of music. Their slogan, Made By Music, sums up a simple goal: ...

Jeremy Allen White opened up about seeing his Calvin Klein billboard in New York City for the first time. White recalled ...

Private labeling allows brands to outsource product sourcing and manufacturing to a third party. With private labeling, you apply the brand to the packaging only when it is time to sell the product.

That’s the crux of the case made by Empire Skate, which traces the global influence of the gritty New York City skateboarding ...

The Cleveland Charge have officially introduced the franchise’s most significant brand evolution in its 14-year ...

King’s Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary. The company unveiled Tuesday a modernized logo ...

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The luxury strategy : break the rules of marketing to build luxury brands by Kapferer, Jean-Noël. Publication date 2012 Topics Luxuries -- Marketing, Luxury goods industry, Product management ...

The BBC greenlit Doctors Under Attack last year from Basement Films, the production company run by former Channel 4 News ...

Yet few companies have come to terms with the implications of that idea for their marketing management. Oldsmobile, for example, enjoyed outstanding brand equity with many customers through the 1980s.