Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

Viant (NASDAQ: DSP), a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data ...

Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.

The advertising landscape in India is experiencing a seismic shift with Connected TV (CTV) gaining significant momentum, ...

My name is Kelsey, and I will be your Zoom operator today. We thank you all for your attendance today. And as a reminder, this webinar is being recorded. And now, I would like to turn the call over to ...

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for ...

Tim Caulfield, health law professor at the University of Alberta, joined CTV Morning Live’s Kent Morrison to separate real ...

The Trade Desk exceeded third-quarter revenue and earnings forecasts, demonstrating strong growth amidst a dynamic digital ...

NEW YORK, Nov. 12, 2024 (GLOBE NEWSWIRE) -- Kargo, an innovator in digital advertising, is helping the "Love, Your Mind” ...

Delivered Q3 results ahead of guidanceDelivered revenue of $71.8 million, up 13% over Q3 2023; Revenue from omnichannel video up 25%; Gross ...

Recently, its attention has been on omnichannel video, particularly connected TV (CTV), and improving infrastructure ...

Positives of Trade Desk are revenue growth, profit margins, and partnerships with major brands, but beware of its high ...