Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.

The advertising landscape in India is experiencing a seismic shift with Connected TV (CTV) gaining significant momentum, ...

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for ...

Tim Caulfield, health law professor at the University of Alberta, joined CTV Morning Live’s Kent Morrison to separate real ...

NEW YORK, Nov. 12, 2024 (GLOBE NEWSWIRE) -- Kargo, an innovator in digital advertising, is helping the "Love, Your Mind” ...

The Trade Desk is profiting from the expansion of the CTV advertising market. Alphabet needs to overcome some tough macro and regulatory headwinds. One of these stocks looks more reasonably valued ...

Magnite delivers strong third-quarter results, beating earnings expectations thanks to Connected Television (CTV) growth.

In second place this year is Samsung TV Plus -- at a 17% share (up 5% from 2023).

Television advertising makes sense in certain cases to achieve reach, but there are execution pitfalls to be avoided.

In a survey by Advertiser Perceptions and Premion, nearly 40% cited a lack of transparency among streaming platforms. Managing frequency issues across all platforms was another challenge.

has been making waves in the digital advertising landscape, particularly in the rapidly growing Connected TV (CTV) sector. As the company navigates a dynamic market environment, investors and ...