Since 2017, Grammy-nominated rapper Travis Scott has partnered with sports apparel company Nike and Jordan Brand on a line of ...

The Nike Air Jordan 12 “Phantom” sneakers are one of the most highly anticipated drops from Nike this holiday season. They ...

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

Priced at $210, the Nike Air Jordan 14 Retro “black toe” sneakers come in men’s and women’s sizes and are available at nike.com, starting on Saturday, Nov. 2, at 10 a.m. ET/7 a.m. PT.

And to celebrate the eponymous shoes’ 35th anniversary, Nike is re-releasing the Air Jordan 4 sneakers in a new orchid colorway for a new generation of fans. Buy: Nike Air Jordan 4 Retro ...