But the reality was far more nuanced. The “death of cinema” has been habitually touted ever since the introduction of the TV, ...

Motivate Val Morgan’s Avinash Udeshi reveals cinema's ability to reach missed audiences and outperform traditional and digital channels.

In-theater advertising company National CineMedia Inc. is well-positioned to reap the benefits of cinema’s unique proposition to advertisers, as well as changes to the company’s board ...

The latest research on advertising in cinemas shows that movies are seeing a resurgence in popularity among young and senior audiences alike – and that cinemas are a positive environment in which ...

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Cinema advertising is an engaging form of advertising, often commanding the attention of a positive audience. Indeed, more than three in five (62%) cinemagoers say they “like to get there in good time ...

“Technology has always been the driving force behind the evolution of cinema,” said Bryn Mooser, co-founder and chief executive of Asteria. “AI is the most powerful technological change in ...

The latest research on advertising in cinemas shows that movies are seeing a resurgence in popularity among young and senior audiences alike – and that cinemas are a positive environment in which ...