Diet Coke for several years had been behind other brands in terms of advertising support from Coca-Cola, Cha said, notably ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a bigger share of ad spends shifting toward digital platforms.

Launched with a splashy full-page print ad in The Times of India, Pepsi’s latest move cleverly positions itself as the all-day refreshment king, in contrast to Coke’s game-time focus.

The campaign launched with a striking full-page print ad in The Times of India, positions Pepsi as the ultimate all-day refreshment—contrasting Coca-Cola’s game-time focus. Conceptualised by ...

Snickers, Britannia Good Day, Bean Brew and Beyond, partners Wow Momos and Taco Bell, in-house brands Lay's, Mirinda and Kurkure ...

Working on it, it was just a bunch of us nerds. It felt like working in our garage. It was not really fancy and a small team, ...

Undervalued stocks with high yields present a unique opportunity to capitalise on returns. But does the FTSE 100's largest advertising firm have recovery potential? The post Should I buy the ...

Big Tobacco in the ’90s and won. But as he sets his sights on the sports-betting ads inundating March Madness viewers this ...

A bill in the Maryland General Assembly aimed it improving health may have the opposite effect by impairing access to healthier beverage choices, writes Seth Goldman.