Picture this: You’re in a store and spot a piece of clothing that you love. You take it to the dressing room to try it on but ...

But when I got my “colors done” recently at a color analysis studio in New York, I felt strangely nervous, like I was taking ...

You’ve probably seen people getting their color analysis done in South Korea on TikTok. The beauty trend — where a ...

All over the app, people have revealed their ... and more based on someone’s designated color season—color analysis largely fell out of favor in the U.S. But now, it’s back in a new way.