PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Everyone remembers the moment they were asked and answered this iconic question in 2015: "What color is this dress?" Millions ...

Ten years ago today, were you on the side of black and blue or white and gold when ‘The Dress’ took the world by storm?

In the vibrant world of wedding fashion, trends are born, evolve, and fade, but some have the power to revolutionize how we ...

Ten years ago today, a debate started when a dress was posted on the internet asking what color people were seeing.

British fashion designer Clare Waight Keller has put together an effortless and versatile collection of pieces for her latest ...

Jenna Bush Hager sported the real version of the blue and black (or white and gold) dress 10 years after the garment’s color ...

When it comes to spring dress trends, there are five styles that are very obviously in…and five styles you might find ...

Wedding dress stress is the Olympics of decision fatigue. One dress, one moment, one chance to not look like an inflatable ...

Monochromatic outfits are a simple yet stylish solution to streamline any wardrobe. Shop these clothing picks from Amazon and ...

An Australian content creator’s latest Instagram post has sparked a hilarious reaction from fans who couldn’t help but point ...

Kelly Clarkson layered a long-sleeve shirt under a pinafore dress on a recent episode of ‘The Kelly Clarkson Show.’ Master ...