Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

Watch the full webinar ‘Customer journey mapping – how to improve efficiency without compromising residents’ unique needs’ and earn CPD minutes.

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

CAMPBELL, Calif., April 02, 2025--8x8, Inc. (NASDAQ: EGHT) announces 8x8 JourneyIQ, giving businesses the ability to track, predict, and optimize every step of the customer journey ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Q-nomy Inc., a leading global provider of omnichannel customer journey and experience management solutions, is pleased to announce the release of Q-Flow® Online Booking Journey version 2.0 and Virtual ...

Data alone isn’t enough — what retailers truly need is a way to make sense of this information, align teams around it and ...

Gut won 30 new accounts and expanded relationships with existing clients such as P&G, Kraft-Heinz, DoorDash, WhatsApp and Tinder. Additionally, the agency participated in 15 pitches in 2024, ...

It has been clear for some time that the linear marketing funnel traditionally used to map the customer journey is no longer fit for purpose. As the number of channels has expanded to include an ...

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.