Chirag Shah, Vice President - Brand Solutions at Schbang, writes about advertisers creating work to impress their peers ...
Meghan Markle, the Duchess of Sussex, has come under fire for allegedly exploiting her children, Archie, 5, and Lilibet, 3, ...
The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase ...
Kamlager-Dove Issues Brutal Takedown Of GOP For Pushing For Abolishment Of Birthright Citizenship During a House Judiciary ...
By working with influencers who understand local cultures, Indian FMCG brands can introduce their products to new markets, ...
As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the ...
Financial markets see a roughly 60% chance of a rate cut in April but a move by June is fully priced in. Investors then see ...
Over four days of spirited debate last week, Ad Age juries comprised of dozens of industry luminaries chose the winners and ...
Welcome to a new era of outdoor design. In this member-only report, AD PRO taps industry vets for their insights on green ...
Here’s how we test products and why you should trust us ... “I want to see if they have Lonesome Dove,” I told her. “I’m dying to read it.” My declaration took her by surprise.