Duracell objected to claims that Energizer MAX outlasts Duracell Power Boost batteries by 10%, "beats" Duracell, is "proven to last longer," and "Lasts longer.

In 2019 and 2020, Duracell and Energizer sued each other in the Manhattan court over performance claims in ads for Duracell Optimum and Energizer MAX batteries.

Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed in Manhattan federal ...

Energizer MAX outlasts Duracell Power Boost by 10%,” the ad says. “No fluff, just facts.” Duracell is seeking to halt Energizer’s ads and for Energizer to pay monetary damages.

Duracell is suing Energizer, accusing its rival of crossing the positive line and misleading consumers in a nationwide TV and online ad campaign.

America’s top battery brands are locked in a power struggle over battery life claims.

Energizer MAX outlasts Duracell Power Boost by 10%,” the ad says. “No fluff, just facts.” Duracell is seeking to halt Energizer’s ads and for Energizer to pay monetary damages.

America’s top battery brands are locked in a power struggle over battery life claims.

Duracell sues rival Energizer over ‘misleading’ battery life claims Beginning of dialog window. Escape will cancel and close the window. EARLY STAGES, AND NO FINAL DECISIONS HAVE BEEN MADE YET.

Duracell sues rival Energizer over ‘misleading’ battery life claims Beginning of dialog window. Escape will cancel and close the window. EARLY STAGES, AND NO FINAL DECISIONS HAVE BEEN MADE YET.