Social media ads are seen as the most effective digital ad type by respondents (34% say they are most likely to get their attention of any online format); online video ads rank second (29%). About the ...

Online advertising drives activity ... traditional advertising is a necessary ingredient in effective marketing. The best approach, though, may be a mix of both. That way is ideal not only because ...

Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just ...

From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

Mobile ads are 30 times more effective than Internet ads. This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was ...

A federal judge ruled that Google illegally cornered the online advertising market by linking its tools together to block out ...

For the second time in less than a year, Google was found to have an illegal monopoly. This time, it was over online ...

Publishers had no real alternatives for online ads ... options and they choose Google because our ad tech tools are simple, affordable and effective.” Sean is a business reporter who covers ...

Alphabet’s Google illegally dominated two markets for online advertising ... and they choose Google because our ad tech tools are simple, affordable and effective." Google’s shares were ...