One way to define marketing strategy is as a method that companies take in order to build strategies of this kind in order to attract customers to their products. To put it another way, a marketing ...

From foodies and travel enthusiasts to local thought leaders and cultural curators, Tulsa is home to a growing network of digital influencers and content creators, writes the founder and CEO of ...

How can marketers be heard among the hundreds of other companies marketing to their target audience? In a city like Dubai, ...

What if the next meme coin to blow up is already making noise in Telegram threads, but the masses haven’t caught on yet? That’s the opportunity early investors ...

Folks want to belong. They don’t want to be one of a thousand, or million! They want to trust the organizations they work with. And as Sir Isaac Newton once noted, trust is found in simplicity.

Another survey focused on school meal provision found that 72% of countries reported some limitations on food marketing on ...

Is the next meme coin bull run already underway? From wild price surges to community-driven madness, meme coins have ...

AI has revolutionized search engine understanding of cybersecurity content. Industry leaders dominate rankings with expertise ...

Babs Olugbemi is the Chief Vision Officer of Mentoras Leadership Limited, an executive and leadership coach, and a keynote ...

Only 60 per cent of countries have legislations and standards governing food and beverages in schools, according to the Global Education Monitoring Report by UNESCO. The report has been published in p ...

EXCLUSIVE: With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to ...

In only three of 28 countries were assessments regularly conducted and used. The assessment information included changes in ...