and earn rewards on “Share A Coke” digital hub on the Coca-Cola app. Glass bottles are also available for personalization and purchase on CokeStore.com. Coca-Cola first swapped the logo on its ...

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Many branding models focus narrowly on logos, taglines and visual identity. By contrast, the branding pyramid provides a more comprehensive blueprint spanning functional attributes, experiential ...

The holiday shopping season is coming, and with it come some of the biggest opportunities to boost sales for ecommerce brands ...

possibly with rewards that blend spending and tier progress with experiential rewards. These developments mark the beginning of MGM Resorts' broader strategic initiative to refresh and enhance its ...

Seventy-one students on 32 teams participated in the Experiential Learning Showcase, detailing how they applied their classroom learning to real-world problems and opportunities. The competition also ...

Here’s how Coach did it, and what other brands can learn. Firstly, the event showed why it’s important to make experiential marketing emotional, not transactional. Today’s consumers don’t ...

Loyola Marymount University will host its inaugural Innovators Film Festival, offering panel discussions and experiential installations centered around AI. The free festival, hosted by LMU’s ...

Together, the two companies will provide holistic, end-to-end experiential learning solutions that seamlessly fuse immersive technology with curriculum, boosting student engagement and academic ...

Every year, the Lindback Foundation awards several Philadelphia School District leaders with prizes for Distinguished ...