If you buy something through my links, I may earn a commission. Mascara is something that I wear almost everyday! Even ...

The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a ...

But there are no hard-and-fast rules in makeup, so find the routine you feel suits you the best. Lash primer coats the lashes ...

We love using makeup to enhance our features, conceal any flaws and boost our confidence. And one of our favorite features to ...

When it comes to beauty advice, we know we can turn to Laura Geller. The legendary makeup artist and founder of Laura Geller ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

Contouring the eyes helps in creating the illusion of depth and lift. By strategically placing darker shades in the crease, you can make hooded lids recede, giving your eyes a more open and youthful ...

Before a mascara wand even hits your eyelashes, you’re going to want to layer on a lash primer to both the upper and lower eyelashes (you can skip the lower lashes if you forgo mascara on them ...

Contouring the eyes helps in creating the illusion of depth and lift. By strategically placing darker shades in the crease, you can make hooded lids recede, giving your eyes a more open and youthful ...

Use a lash primer: A primer may help in increasing the mascara's performance and creating a dramatic effect. Try a lash curler: Using a lash curler before the application of mascara may help the ...