The band Judas Priest. | Michael Putland/GettyImages In December 1985, 18-year-old Raymond Belknap and 20-year-old James Vance ended a long night of drinking by committing to a suicide pact ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...