Ford’s new discounts apply to all new 2024 and 2025 vehicles, except for specialty versions of the Bronco sport-utility vehicle; the Mustang sports car; Super Duty versions of F-Series pickups; and a few other models. “Consumers will pay what we pay,” Rob Kaffl, Ford’s director of U.S. sales and dealer relations, said in a statement.

The new auto tariffs are starting to ripple through the car industry. Stellantis, whose brands include Jeep, Chrysler, Dodge and Ram, among others, said it is idling production at plants in Canada and Mexico and will temporarily lay off 900 workers in the Midwest, CBS News Detroit reported.

Ford Motor Co. is launching a "From America, For America" campaign to allow consumers to take advantage of employee pricing. Here's what to know.

Ford counters tariff fallout by launching public access to employee pricing on most Ford and Lincoln vehicles through June 2. 🇺🇸 New “From Americ

Ford Motor Company unveiled a new campaign Thursday offering employee pricing to all U.S. customers on almost every Ford and Lincoln model. The ‘From America, For America’ campaign comes as the auto industry faces 25% tariffs on foreign imports.

Ford Motor Company announced Thursday it will offer employee pricing to all U.S. customers for a limited time, allowing consumers to "pay what we pay" on most vehicles in its lineup. The "From America,