In the dynamic world of digital marketing, Google Ads remain a cornerstone for businesses aiming to reach their target audience efficiently. However, a challenge that many marketers face is ad […] ...

JMP Securities cited “the risk of antitrust penalties that could significantly impact Google’s U.S. distribution of search ...

Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.

Online advertising is the fast-paced digital world, in which businesses hardly can handle the complexities of Google Ads ...

The Information Commissioner's Office (ICO) warned Google against a policy "U-turn" allowing advertisers to use "fingerprinting" technology, which involves cross-referencing device hardware and ...

The ICO’s intervention comes after the regulator said Google had told firms which use its advertising products that from February 2025, it will no longer prohibit the use of fingerprinting techniques ...

The ICO’s intervention comes after the regulator said Google had told firms which use its advertising products that from February 2025, it will no longer prohibit the use of fingerprinting ...

Stephen Almond, the ICO’s executive director for regulatory risk, said: “Yesterday, Google announced to organisations that use its advertising products, that from 16 February 2025, it will no ...

Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies.

Adtech firm AppLovin's stock is surging after a recent move into e-commerce, but some ad insiders have questions about its ...