Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies.

Google Ads is constantly changing and evolving ... then all your data is skewed across your account. When your conversions have different attribution methods, count types, and conversion windows ...

Google Ads has a new conversion goal that is in beta named "leads from messages." Conversion goals labeled as account default ...

For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: This article delves into those tests, explaining the rationale ...

Google Ads seems to be rolling out new asset-level conversion data in Performance Max reporting and campaigns. You can use ...

Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.

In Google Ads, you have the ability to link your Google Analytics and Google Ads accounts together to import audiences created in Google Analytics. Google Analytics has a much more powerful set of ...

The European Commission published this infographic showing how ads were displayed ... said it "takes account of the duration and gravity of the infringement." Vestager added: "Google has cemented ...