Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google's official policy and real-world evidence.

Google's VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.

Today’s machine-learning algorithms simplify labor-intensive tasks like bid management and lead scoring while simultaneously ...

What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2024 that were contributed by our ...

In addition to PPC marketing, Marketing ESQ offers a range of digital marketing services, including SEO and other online advertising strategies. The firm continues to expand its service offerings, ...

SEO enters a new era. Prepare yourself for the future of SEO with these actionable tips and strategic insights.

Online advertising is the fast-paced digital world, in which businesses hardly can handle the complexities of Google Ads ...

Learn effective strategies for personal injury PPC, targeting the right clients at the right time to maximize leads and ...

Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies.

Please see the timetable above for break down of onsite and online weekends PPC Hybrid in 2024/25. A full timetable will be uploaded in the coming weeks. There will be an online introductory session ...

This targeting option lives in the Audiences section of the Google Ads interface and can be adjusted similarly to Age and Gender segments. Ultimately, PPC targeting is about delivering your ...