Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by "Search terms match type" you should see ...

Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.

Google's AI Mode uses memory and context to deliver answers. Here’s what it means for advertising, targeting, and conversion.

Before blaming your campaign, check your tracking. These seven conversion pitfalls in Google Ads can quietly wreck your ...

This week we covered the ongoing Google search ranking volatility. Google is now officially counting AI Mode in Google Search Console’s performance reports, but good luck understanding it. Google is ...

Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.

A new AI darling is making waves in Silicon Valley. It’s called Perplexity, and according to reports, both Meta and Apple ...

Google is promoting its AI-powered search feature, “AI Mode,” directly on its homepage with a special animated Doodle. This ...

A Google Help Center update had advertisers panicking that ads served to bots through Google’s platform would soon double. Google says that's not the case.

Google’s new AI features like AI Overview or the revolutionary AI Mode provide instant, summarized answers by synthesizing ...

Among the headline innovations was AI Overviews, Google’s generative search feature, which now reaches more than 1.5 billion users globally and is driving over 10 per cent growth in applicable ...

COMMENT: Britain’s competition regulator is concerned about the search giant’s market domination – as are watchdogs in the US ...