Gamers often have deeply engaged communities. They create a dynamic and high-intensity space for viewer engagement through ...

Brands are adapting fast. Across industries, businesses are moving from traditional influencer partnerships to more ...

Randi Matthews joins the Mompreneurs podcast to talk about building her boutique social media marketing agency Multi-Hypen Media.

Publicis Groupe has unveiled a two-part campaign at the Cannes Lions International Festival of Creativity today, demonstrating its growing influencer marketing capabilities. The campaign aims to show ...

Bhopal: The Madhya Pradesh government has rolled out a digital literacy programme for tribal influencers to equip them with skills to monetise social media, promote government policies and provide ...

Queer AI influencers, then, are selling us a very specific kind of queerness. The aesthetic is there, but the depth and the ...

But what if that influencer isn’t real? I'm not talking about some clunky 3D avatar or robotic CGI face. I'm talking about AI ...

By Evans MALLET“Some say marketing is just a department. Others say it’s a function. But those who understand it… know it’s the soul of business itself.”Act I: In the beginning… there was businessA ...

Dizzee Rascal, the British rapper and icon known for his chart-topping hits over the last two decades, has officially ...

head of marketing at Mediahawk. “It’s the journey in between – the interactions that build intent, trust and momentum. That’s where real influence happens. The buyer is doing their research, ...

The growth of influencer marketing and the Creator Economy are unlocking new opportunities across every type of partnership. Image via The New York Times If you’re a growing brand with an appeal to a ...

To unlock the full benefits of creator partnerships, the best marketers are learning to treat creators as true creative partners.