A tech exec explains how a unified AI strategy helps businesses reduce complexity, boost efficiency, and avoid the costly ...

Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust ...

1. The C-suite signs a sweeping deal for enterprise technology, and in order to hit commitments, the tech vendor and/or ...

Agentic AI has given rise to autonomous systems that learn, adapt, and even communicate with each other. Follow this page for ...

The initiative measures the positive impact of daily ‘green’ actions by individuals and is built on Google Cloud’s AI suite ...

IntroductionArtificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising ...

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

AI's True Magic Happens in the Lab': EricMalley.com on Anthropic, Cohere, and Ethical Innovation ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

Moderated by Julius Ramirez, SVP and GM, global product and partnerships at Doceree, the panel “Path to Marketing Mix Model (MMX) for Rewarding ROI” delved into how data, trust, content and evolving ...

From healthcare to finance to marketing, AI agents are becoming powerful digital collaborators. In healthcare, they assist with analyzing and addressing patient queries, flagging critical results, or ...

Here is a collection of recent data on AI and marketing. Updated with a section on AI adoption and new statistics on ...