A tech exec explains how a unified AI strategy helps businesses reduce complexity, boost efficiency, and avoid the costly ...

Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust ...

Agentic AI has given rise to autonomous systems that learn, adapt, and even communicate with each other. Follow this page for ...

The initiative measures the positive impact of daily ‘green’ actions by individuals and is built on Google Cloud’s AI suite ...

IntroductionArtificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising ...

To drive meaningful change, marketing experts are realizing the importance of backing AI with human intelligence.

People who get comfortable using AI now will have a real edge. You don't have to be an expert. But you may save time and do better work if you know what's available and how to use it, Bizz Impact News ...

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

AI's True Magic Happens in the Lab': EricMalley.com on Anthropic, Cohere, and Ethical Innovation ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

Zach Kitschke is Canva’s global CMO, and as employee No. 5, he has played a pivotal role in building the Canva brand over the ...

sharing how marketing teams can create more authentic, effective campaigns by combining AI-driven data with human-led storytelling — turning insight into impact, and automation into lasting ...